Company News

• The Starting Point For A Sustainability Programme For Print Businesses

  2023 / 09 / 13

  The globe needs us to move towards environmental sustainability, yet the majority of print service providers already do it for their customers. More and more businesses are promoting their environmental credentials in an effort to appeal to the environmental sensibilities of consumers and potential customers. This must go beyond trivial pledges like utilising paper from sustainable sources or motion-activated lights. Although these are commendable attempts, much more needs to be done. Fortunately, the market is beginning to require its supply chains to make more significant efforts. A sustainability programme should be based on achievable targets as part of a long-term plan. Goals and progress towards them should see the business reduce its environmental impact over time. The obvious place to start with this is with ISO 14001, which provides requirements and guidance for environmental management systems. This standard can be described as pretty loose in that it can be implemented on a very general level in the beginning. Over time, its implementation will gradually get more rigorous, but it is an easy place to start with one`s sustainability programme. ISO 14001 is all about management, so once one aspect of the business gets under control one can focus on something else. Starting with energy management is an easy win. Ensuring that the equipment used is energy efficient and that lights are turned off when offices and factories are closed is simple to achieve. As one aspect of the business gets under control, focus can shift to more demanding stuff such as waste handling or reducing the use of hazardous materials.

• Signage Increases Brand Awareness

  2023 / 08 / 28

  There are numerous various sizes and styles of signage. Signage is essential as a traditional form of communication since it helps visitors find their way and promotes your business. According to María José García, FLAAR Reports/DPI Insights Magazine, `Advertising is everything for a business: it can be the piece of the puzzle that can mean success or failure.As marketing expenditure is increasing, it is invested more and more in signage, including digital signage. Signage can increase brand awareness by 47.7%, according to InfoTrends. Being aware of what drives consumers` behaviour can also help sign makers or providers advise their clients on the most effective ways to get their message across.` Intamarket Graphics stated that, `Whether it`s through minimalist design, bold typography, vibrant colours, interactive elements, sustainable materials, dynamic digital signage, or custom shapes and installations, incorporating these trends will ensure your signage stands out and effectively communicates your message. By embracing these design trends, you can create signage that captivates audiences, reinforces your brand identity, and leaves a lasting impression on viewers.`

• How Digital Signage Enhances The Travel Experience

  2023 / 08 / 22

  David Levin, CEO at Poppulo, writing for Digital Signage Today, said that in the realm of hospitality, where leisure travel is experiencing a resurgence, embracing the unexpected can transform a mere vacation into an extraordinary adventure. This is where digital signage emerges as a powerful catalyst, igniting the flame of spontaneous experiences and rekindling the joy of living in the moment. Our hunger for unexpected activities has been decreased by the epidemic and the burden of overscheduling. Hotels and other establishments have a fantastic opportunity to use digital signage to encourage and assist unplanned moments of delight and discovery as more and more people seek out new experiences and adventures. Digital signage may be an effective tool for promoting desirable behaviours, engaging visitors, and maximising income streams by properly organising messages and their placement. The Role Of Digital Signage In Facilitating Spontaneous Experiences Travellers can seize the moment thanks to digital signage's capacity to deliver real-time updates. These fleeting glimpses caught on digital signage sow the seeds of curiosity and motivate us to venture into unfamiliar territory, whether it is stumbling upon an advertisement for a nice neighbourhood restaurant, a relaxing spa experience, or a thrilling concert or event.